New Zealand’s Crusaders change logo after Christchurch attack
The Christchurch-based side has opted for a Maori theme set of the Crusades vision following the attack in which a gunman opened fire in two mosques, killing 51 people of March.
It did, however, decide to keep its title, despite criticism that it had been closely connected to the religious wars between Christians and Muslims.
“Ultimatelyit was determined that no name represented the club’s commitment to living its values — crusading for social advancement and inclusiveness, and crusading with heart to our community and also for every other — than’Crusaders’ did,” the club said in a statement.
Even the 10-time Super Rugby champions — the club contest that features teams from New Zealand, Australia, South Africa, Argentina and Japan — adopted the name and featured horsemen.
The logo has been changed into a Maori motif, with all the proverb:”ma pango, ma whero, ka oti te mahi” which appears as:”with black, with reddish, we could attain.”
“Once we had a clear identity narrative, we had to ensure we have a brand that accurately and only reflects that moving ahead. The study showed us the newest component people most closely linked with has been our colours — black and red,” said Crusaders CEO Colin Mansbridge.
“After we chose a detailed and honest research in who we are, the vision we were using, with its nod to Christchurch’s English tradition, didn’t effectively portray the area we symbolize or who we are as a group.
“We believe that the logo we’ve found today is a much more fitting representation of the team, business and its supporters.”
However, the rebrand has received criticism in some quarters. A request received over 38,000 signatures also there has been opinions across social media about the Crusaders name and the logo.
One journalist described the Crusaders justification for sticking using its title as”the stupidest thing I have ever observed.” Another comic implied that failure to switch the title supposed it might be “constant embarrassing thing people can’t agree on.”
The times surrounding the bulk shooting were clarified by New Zealand Prime Minister Jacinda Ardern as the”darkest days in New Zealand’s history”
Less than a month after the massacre voted unanimously in favor of a ban on military-style semi automatic weapons. She praised lawmakers for giving”a voice” to people who had been killed.
The Crusaders said the rebranding was a part of its attempt to”evolve its individuality.”
“This procedure has been invaluable in assisting us to reaffirm where we have come from and to obtain a clear way going forward. We anticipate taking this brand into the future with the people of the Crusaders area along with us,” said head coach Scott Robertson.
The team obtained a Super Rugby name earlier this season beating against Argentina’s Jaguares 19-3 at the lowest closing of the competition.